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Hello AI Enthusiast,

Today, we're diving into one of Midjourney's most exciting features: personalization. This update allows you to create images that consistently match your brand's style preferences. Let's explore how you can leverage this tool to streamline your visual content creation.

The Problem

As AI image generation becomes more mainstream, maintaining visual consistency is increasingly challenging. Generic prompts often lead to inconsistent results, and achieving a cohesive brand style across multiple visuals can be time-consuming and frustrating. How can we ensure our AI-generated images consistently reflect our identity?

How We Do It: A Step-by-Step Guide

Midjourney's personalization feature offers a solution. Here's how to get started:

1) Build Your Personalization Profile:

Visit midjourney.com and go to the "Personalize" section. The website presents you with two images, choose which one better aligns with your brand's visual identity, or select "neither". By rating at least 200 image pairs, Midjourney learns your preferred aesthetics, compositions, and colors. The more you rank, the more it adapts to your style guide. You can also "heart" (❤️) images in the Midjourney feed that match your brand identity to further refine your profile.

2) Activate Personalization:

In Discord, add "--p" or "--personalize" to the end of your prompt. On the Midjourney website, use the imagine bar and include the same parameter.

Midjourney's personalization options

3) Fine-tune Your Results:

Use the "--stylize" or "--s" parameter to control the strength of personalization. Values range from 0 to 1000, with 100 as the default. The higher you’ll set the personalization value, the stronger the effect of it will be. We suggest testing different values to find the balance you like more.

Stylization parameter settings interface

4) Experiment with Different Versions:

Your personalization evolves as you continue to rank and like images. If you want to check you personalization history, use the "/list_personalize_codes" command in Discord. You can also try different codes together: "--p [code1] [code2]" to blend multiple personalizations.

Pro Tip: Personalization works with Midjourney Version 6 and 6.1. There's also a separate personalization for Niji Version 6, based on your Niji image rankings.

💡 The Niji model is a specialized version of Midjourney's image generation AI. It's designed to create images with an anime and illustrative style, making it particularly popular among manga and anime enthusiasts. Niji excels at producing vibrant, colorful artwork with distinct character designs and stylized backgrounds.

Let's See It in Action!

To truly grab the impact of Midjourney's personalization feature and stylization intensity, let's compare some results using creative prompts. We'll use these examples to understand how personalization can be applied to your own visuals.

Prompt 1: "An ethereal library suspended in the clouds, with books that float and pages that turn themselves, guarded by wise owl librarians"

Output without Personalization:

Output with Personalization (--p --s 100):

Output with Personalization and High Stylization (--p --s 800):

Analysis:

While the generation without personalization code follows the prompt precisely, the personalized versions show how your preferred visual elements can be consistently applied. In our case, Midjourney learned our preference for landscapes with mountains, nature elements, bright colors, and depth.

Prompt 2: "A hypermodern zen garden on Mars, with red sand patterns, rocks, and holographic cherry blossom trees"

Output without Personalization:

Output with Personalization (--p --s 100):

Output with Personalization and High Stylization (--p --s 800):

Analysis & Key Takeaways:

As we've seen in these examples, personalization brings consistent elements across different prompts, much like maintaining brand consistency across different types of content. However, we've also learned that stronger personalization can sometimes override specific prompt requirements. For business use, we recommend testing different stylization values to find the sweet spot between brand consistency and prompt accuracy.

Remember, your personalized results will vary based on your image rankings and likes. The more you engage with the ranking system, the more refined and distinctive your brand style becomes.

Your Turn

Ready to create your team's consistent AI image style? Here's a quick exercise to get started:

  1. Gather your brand guidelines and spend 30 minutes ranking images on Midjourney. Aim for at least 200 rankings to build your profile.
  2. Create three versions of a typical content request (like a team photo or product showcase): a) Without personalization b) With personalization (--p --s 100) c) With personalization and high stylization (--p --s 800)
  3. Compare the results with your team. Which version best matches your brand guidelines? Document the settings that work best.

Want to get even more practical? Explore hands-on AI learning with AI Academy:

We'll be back with more AI tips soon!