Leading Business Growth with Generative AI.

Learn how to guide your team in using AI to improve your business, by identifying, structuring, and validating a business case based on your company’s goals.
8 weeks
2-3 hours per week
Live sessions + on-demand lessons
Basic familiarity with AI tools like ChatGPT

What is this program about?

Understanding AI's impact is the first step, but figuring out how to use it effectively can be challenging.

In our two-month course, designed for business leaders from any field, you'll learn how to develop a comprehensive AI strategy for your team.

With insights from Harvard, MIT, and Stanford experts in both AI and Business, you'll move beyond simple tasks like asking ChatGPT to draft emails. Instead, you'll fully incorporate AI into your business processes, explore successful real-world use cases from leading companies, become confident in using AI for your daily activities, and create your own AI-driven business project.


  • Discover Practical AI Applications. Employ real-world AI usage, opening up new avenues for operational efficiency and innovation.
  • Construct a Solid AI Business Case. Benchmark AI tools, build a persuasive business case, and implement a tailored generative AI project for your organization.
  • Address Privacy and Legal Aspects. Learn to manage AI's potential privacy and legal challenges, ensuring your company's safe and responsible AI usage.

Who is this course for?

Business Leader
Aiming to boost your team's performance by mastering AI applications in various business functions.
Digital Professional
Looking to stay ahead and lead in your industry by deepening your understanding of AI tools.
Innovative Organization
Focused on driving growth and efficiency through strategic AI integration across your operations.

This course is NOT for you if

You want to delve deep into prompt engineering. (We have another course for that!)
You want a list of 100+ pre-made prompts.
You’re looking for a one-size-fits-all solution to solve all your problems.
Enroll Now

What you will gain in the end:

Our outcome-focused approach

You will have a fully developed and comprehensive presentation deck, meticulously crafted to articulate a solid business case for implementing generative AI within your organization.

Our program simplifies this process by providing you with structured templates, guiding you step by step each week to ensure that your final deck is both compelling and ready to share with stakeholders.

This outcome-focused approach ensures that participants don't just learn about generative AI, but they are empowered to act, influence, and lead AI-driven transformational initiatives in their organizations.

Program details

Interactive Live Sessions:
Four Hands-on and practical lessons with expert lecturers from Harvard, MIT, and Stanford.
LIVE DATES: May 22, June 5, June 19, July 3 at 6 pm CEST

On-demand Content:
Comprehensive video and text on-demand content with practical exercises that you can watch at your own pace.

The Capstone Project:
Construct a solid AI business case to showcase your new skills and earn our certificate of completion while creating a tailored generative AI project for your organization.

Personalized 1-on-1 Support:
Receive 1-on-1 support from the AI Academy coaches to maximize your understanding and application of course concepts.

Inclusive Discord Community:
Join our welcoming community where it’s easy to participate, engage, receive feedback, and enjoy the personal 24/7 support from the AI Academy team and coaches.

Join us and transform your leadership approach with strategic insights and practical skills in generative AI, guided by industry's most respected experts.
Do you have any questions?
Book a call with an AI consultant to address your needs and concerns.
Book a call

Course program

Module 1: AI, Demystified

Dive right into AI without the jargon. Whether you’re starting from scratch or looking to solidify your basics, this module will give you a deep understanding of how Generative AI tools work, what they can and cannot do. It’s all about building solid foundations so you can start talking AI and using it with confidence.

Key learning points:
- You will practice using AI tools like ChatGPT and Midjourney so you can use them effectively.
- You will benchmark new AI tools, so you can separate the good stuff from the fluff.
- You will learn key AI terms so you can confidently talk about it with your colleagues.
- You will identify the key components that make every Generative AI product so you can design new ones for your organization.

Module 2: Identifying your AI use cases

AI is such a generalist tool that it can be hard to identify the right use cases for you. This is why we designed a framework that will help you sift through the noise and pinpoint where AI can make a real difference. By the end of these 2 weeks, you’ll have identified up to 9 different research-backed use cases specific for your job.

Key learning points:
- You will learn what are the key 3 ways you can apply AI in your work.
- You will identify what are the strengths and weaknesses of AI so you don’t waste time thinking about the wrong stuff.
- You will identify potential risks for your project (e.g. reputational harm, risks of bias, etc.) so you can avoid pitfalls.

Module 3: From idea to business case

By now, this course will have turned you into a confident AI user who knows when, why and how to use AI. Time to shift gears and work on a comprehensive business case for your organization. In this module, you’ll pick a project and use our Gen AI Project Canvas to draft a comprehensive business case. You will learn how to think about testing assumption safely and cheaply, evaluating costs and benefits, and mitigating risks (including privacy and legal aspects). Your project won’t just be innovative, but also aligned with organizational goals and practical realities.

Key learning points:
- You will Use AI Academy tools to refine and test your project concepts so they’re ready for the real world.
- You will develop a structured project plan that outlines your AI strategy, step by step.
- You will assess potential risks and devise mitigation strategies to safeguard your project.
- You will learn how to engage with stakeholders effectively in the context of an AI project, preparing you to pitch your ideas convincingly.

Module 4: Driving AI transformation

This module is about going big. Here, you'll dive into leadership principles tailored for AI, understand how to scale AI solutions, and manage the cultural shift that accompanies technological change. By the end of this module, you'll be equipped to drive sustainable AI adoption, fostering an environment where your team and your projects can thrive and redefine what's possible.

Key learning points:

- You will learn how to scale AI initiatives, transforming isolated projects into company-wide strategies.
- You will evaluate skills gap both in yourself and in your organization so you can bridge them and have a sustainable, long-term transformation.
- You will explore how to lead and inspire a culture shift, preparing your organization for continuous innovation.

FREE BONUS MODULE: Prompt Engineering 101

Learn a process to write good prompts every time you want to use ChatGPT or similar Language Models.


Session 1: collecting and scoring use cases
Session 2: testing and evaluating technologies
Session 3: developing a strategy and presenting your work
Session 4: projects feedback and Q&A

what other professionals say about us.

“Applying Machine Learning to business requires quickly adapting your mindset. AI Academy has the keys to unlock that potential.“
Fabio Pistilli
Head of Data and Analytics @ Fater
“If AI sounds like a different planet to you, AI Academy knows exactly how to make it THE tool from YOUR planet.
Agatha Peptea
Strategy and Business Performance Directer @ E.ON
"You opened up a world that was right in front of my eyes, but which I still hadn't stopped to look at"
Carolina Arogeri
Performance marketing manager @ 7Pixel.

With great leadership comes great responsibility

More than 9 in 10 leading business have ongoing investments in Artificial Intelligence
“As more and more artificial intelligence is entering into the world, more and more emotional intelligence must enter into leadership.”
Amit Ray

Lead your Business Growth with AI.

Empower Your business with AI

  • Expert-led instruction
  • Certificate of completion
  • Discover Practical AI Applications
  • Construct a Solid AI Business Case
  • Address Privacy and Legal Aspects
  • Endless access to the course materials
  • BONUS MODULE: Prompt Engineering 101
Next Class Start date: May 6th 2024
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About your trainers

Gianluca Mauro
You will be trained by our CEO Gianluca Mauro.
A few things about him:
Gianluca Mauro Photo
Matilde D'Amelio
You will be trained by Matilde D'Amelio.
A few things about her:
  • CEO and Founder of SophiA Training & Consulting and Non-Executive Director at MIPU Predictive School.
  • 15 years’ experience working and consulting for organizations like Hilti, Bloomberg, Heineken, Centre for Strategic Studies of Saudi Arabia, Aegon, NHS, MIPU etc.
  • Professor in AI, digital leadership and strategies at the Universities of MIT, Harvard, Stanford, UC Berkeley, Cambridge, Imperial College, ISB.
  • So far Matilde has trained more than 4000 Professionals and Executives from 35+ Countries and has helped develop and deliver executive trainings in AI, digital transformation and data strategy.
Matilde D'Amelio
Jonas Spren Bjerg
You will be trained by Jonas Spren Bjerg.
A few things about him:
  • Data Science Expert Manager at Bain & Company's Advanced Analytics Group
  • Former Data Analyst at Google, focusing on machine learning, policy analysis, and data-driven strategies.
  • MSc in Business Analytics from Hult International Business School, with expertise in Python, R, SQL, and Machine Learning.
  • MSc in International Business from Hult International Business School, with a focus on global strategy and analytics.
  • BSc in Law from Aarhus University, developer of a legal app with over 5000 users.
Jonas Spren Bjerg

Frequently Asked Questions

Get answers to common questions about the program.

What tools do I need to get access to?

This course does not require access to a specific tool, as we focus on foundational principles that apply across different AI products. Whether you have access to ChatGPT, Google Gemini, Copilot or any other tool, you'll be able to follow the program without any problem. If you have problems accessing all of these, feel free to reach out and we can give you access to a custom, safe environment to experiment with AI technology.

Can my company pay for this?

Of course! Companies know that they will be more competitive if their employees understand AI, so chances are they will help you out even if there isn’t a formal training budget allocated. For more information, please see this page.

Do I need to know how to code?

Absolutely not. AI is a tool and, like all tools, you can either decide to use it yourself or cooperate with someone who uses it. What matter is that you comprehend what you can achieve with it and what you need to make it work.

What if I can’t apply these concepts to my job?

You probably have heard the phrase “Data is the new gold”. Most companies already have data, they just don’t know how to put them to good use. Our case studies will help you realize how AI can apply to different scenarios.

Will I get a certificate?

You’ll get a certificate from AI Academy that you can display on your LinkedIn profile and CV.

How long do I have access?

You’ll get lifetime access to video lessons.

Do you have a refund policy?

Yes, we do. We offer a 14-day money-back guarantee from the date of purchase. You’ll just have to explain to us what you didn’t enjoy to help us improve our offer.

Can I get an invoice?

Yes, you can. Once you've made the purchase, you'll be redirected to a "thank you page" where you'll be able to add your company data and we'll prepare an invoice for you. Follow our guidelines to learn more.

Still have doubts?
Book a call with an AI consultant to address your needs and concerns.
Book a call